Add README that mirrors the landing page in markdown

README.md

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+<div align="center">
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+<img src="favicon.svg" alt="" width="72" />
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+<sub>THE COOPERATIVE LINK SOCIETY &nbsp;·&nbsp; EST · MMXIV &nbsp;·&nbsp; FOLIO N° I</sub>
+
+</div>
+
+---
+
+<div align="center">
+
+# co&#8209;op.link
+
+#### *Short links, for cooperatives.*
+
+</div>
+
+> *A modest utility for the commonwealth of cooperatives, collectives, mutuals &amp; unions.*
+
+---
+
+## § I — Particulars
+
+> *Three notes, set in brief.*
+
+### *i.* &ensp; Owned in common.
+
+The service is to be held by the cooperatives that use it, on a one member, one vote basis, in keeping with the Rochdale principles.
+
+### *ii.* &ensp; Brief by design.
+
+Tools simple enough to be governed by their members. No tracking, no surveillance, no upsells, no surprises.
+
+### *iii.* &ensp; Open to all forms.
+
+Worker, consumer, housing, producer, and platform cooperatives are equally at home here, alongside mutuals, federations, and the unions that support them.
+
+---
+
+## § II — On the Matter
+
+> *Two questions, answered plainly.*
+
+### *i.* &ensp; What it is
+
+A link shortener turns long, unwieldy web addresses into brief ones. The form `co-op.link/abcd` takes the place of fifty characters of query string, useful for print, for speech, for any occasion in which a long URL is impractical.
+
+### *ii.* &ensp; Why one in common
+
+The shorteners in common use are commercial concerns. They record each click, monetise the data, and may vanish with their parent company, taking the links with them. A co­operative answers to its members rather than its shareholders, and the links it issues are meant to endure.
+
+---
+
+<div align="center">
+
+## § III — Register Your Interest
+
+*To register your interest, write to —*
+
+### **[`jbrock@techsupport.coop`](mailto:jbrock@techsupport.coop?subject=co-op.link%20%E2%80%94%20register%20interest&body=Hello%2C%0A%0AI%27d%20like%20to%20register%20my%20interest%20in%20co-op.link.%0A%0AOrganisation%3A%20%0AForm%20of%20cooperative%20%28worker%2C%20consumer%2C%20housing%2C%20producer%2C%20platform%2C%20mutual%2C%20other%29%3A%20%0AApproximate%20membership%3A%20%0AWebsite%3A%20%0A%0ANotes%3A%20)**
+
+<sub>✶ &nbsp; REPLIES TYPICALLY WITHIN A FEW DAYS &nbsp; ✶</sub>
+
+<br />
+
+─────── ⊙ &nbsp; ⊙ ───────
+
+</div>
+
+---
+
+<div align="center">
+
+<sub><b>Colophon</b> — Set in <i>Source Serif 4</i> &amp; <i>JetBrains Mono</i>. Composed on the occasion of the 182<sup>nd</sup> anniversary of the founding of the Rochdale Society of Equitable Pioneers, 1844.</sub>
+
+<br />
+
+<sub>co-op.link &nbsp;·&nbsp; a small enterprise in formation &nbsp;·&nbsp; © MMXXVI — no rights reserved</sub>
+
+</div>